Ori Gersht in Times Square Moment: A Digital Gallery, New York

Ori Gersht, Big Bang 01, 2006, Digital Video
"Times Square Moment: A Digital Gallery" was created by the Times Square Advertising Coalition to bring creativity, energy and cutting-edge graphics and digital art to the world's center of communications each day. For the first time, a dozen signs surrounding Times Square will come together with Times Square Arts to exhibit dynamic, high-quality art at a regularly scheduled time each day.

"Times Square Moment: A Digital Gallery" previews on April 1, 2012 at 11:57 pm with Big Bang 01, a film created by Ori Gersht. The film will last several minutes. The following digital screens are expected to participate in the preview, which will roll out over several weeks: ABC Super Sign, American Eagle, Clear Channel Spectacolor, Disney, NASDAQ, SL Green Realty and Orange Barrel Media, and Thomson Reuters. The signs will continue to run the content every evening at 11:57 pm, with several screens displaying Mr. Gersht's work at additional times during the day/evening.

About the Artist
Born in Tel-Aviv, Israel, Ori Gersht received his masters in Photography from the Royal College of Art, London. He has exhibited around the world with such institutions as Guggenheim Museum, The Tate Modern and Tate Britain, London, The Getty Museum, Los Angeles, the Victoria & Albert Museum, London, the Hirshhorn Museum and Sculpture Garden, Washington, D.C. and an upcoming survey show at the Museum of Fine Art Boston.Mr. Gersht investigates the relationships between film, technology and optical perception at a pivotal moment in the history of art where digital technology both threatens a crisis and promises a breakthrough. In Big Bang, Mr. Gersht has recreated still-life compositions in the style of Old Master paintings, tracing the evolution of artists' fascination with representing reality from the seventeenth century to the present day.

New York, Times Square, Ori Gersht

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